September 20th, 2018
Drone content: Aerial photography & videography, naturally enhance 3D Renderings, Virtual Tours, and a project’s visual narrative with birds-eye photos, view studies, and 360º imagery.
Who uses Drone content in real-estate? Where is the value?
Drone content enables architects to complete and present their designs within the genuine context of surrounding structures for a more accurate sense of scale and impact.
With an aerial, and strategic view of the community, developers show residents how the upcoming project will enhance but not dominate, the community. This is especially the case with various meetings throughout the permitting process.
Marketing Departments and Firms
Aerial views enable stronger campaigns that resonate for both international and local buyers. Showcasing a development project as an essential part of the neighbourhood, in context, provides the marketplace with a more complete picture of the area. When framed and positioned properly, this adds a new layer of certainty for every potential buyer because community becomes part of the campaign.
Let’s take a look at how the different types of drone content impact a project.
1. Birds-Eye Views
Also called “context shots,” these views provide context. The site, your future structure, and community are all visible in one image. When part of a cohesive campaign, birds-eye 3D Renderings with a great drone photo, become the “money-shot.” An alternative can is placing a photographer on a nearby roof. The challenge is finding a building high enough, so we always recommend drone content for a better money-shot because of the greater range. The distance provides a wider view and so images are naturally more iconic. There’s more to look at, and it’s a actual view so there is more room for the image to “tell a story,” and make projects stand out.
2. View Study
Aerial photography can demonstrate the future view to prospective homeowners. This is done by elevating the drone to the exact height of the 5th, 6th, 7th, 8th...etc floors, all the way to the penthouse. Photographs are then stitched together for a single image of the entire view, specifically for that floor alone. If the drone team is experienced, they will use a 360º drone to skip this step and save you the time. There’s also less error with 360º drone content, and your audience can see their exact view, giving them more certainty moving forward.These images can then work within your interactive content, so anyone can see their view of choice anytime, especially if shot in 360º.
3. 360 Virtual Tours and Hot Spots
Virtually walk through a stimulation of your project on any device. It doesn’t matter if you’re using your computer, ipad or smartphone - you’ll render these views. This gives your end user an inclusive experience of your space. Prospects can view the entire experience online first so they’re more comfortable in your presentation space. Remember, people do their research before walking in. If you want a web-experience that drives foot-traffic to the presentation center, create something on the web people can view in comfort without having to download an app or wear special goggles. Go to them where they are: on their smartphones.
As summer winds down and the days get shorter we’re quickly filling our sunny hours with drone aerial photography + videography shoots for clients. Drone services instantly enhance the experience of a project, contact us at firstname.lastname@example.org and we’ll set up a discovery meeting to discuss how to take your project to new heights.
In the meantime, check out these views: