January 9th, 2018

The Client Checklist: This series is designed to assist clients that want to save time and money with 3D visualization services. The topics herein will help manage expectations while enabling agencies to assist you as effectively as possible.

Projects are victims of sudden changes. Project Managers; in turn, must address these changes with services providers that get work done without hurting relationships. Whether scope, budget or timeline; the creation of assets like 3D Renderings or Virtual Reality tours may require more than first expected. Money and time act as an investment with a shrinking ROI because it feels like you have to dedicate more time and money to the project when you shouldn't have to.

You already purchase these services, but the back-and-forth, and the changes that follow make you feel like you could get more value for your money. The ROI starts shrinking and you sometimes feel like you have to dedicate more time than you should.

That's why we've prepared this Client Checklist.

Defining a Clear Purpose

Why are you making this image? You will save time and money by clearly establishing this purpose at the start of the project. This article will address avoiding unwanted costs, whether designing Facebook ads or full-size billboards. Size and resolution can create unexpected expenses when the render's purpose is unclear.


Pixels are the smallest element of a digital picture; units of colour, that combine with others to create a larger whole. This is the case in every digital image.

Resolution - The Size of the Image

Resolution represents the image's dimensions, the width and height, represented by the "px" symbol.  An image that is 100px wide and 100px high has a total pixel count of 10,000 (100pxx100px=10,000px).

Pixel Density

Pixel density is measured in PPI (Pixels Per Inch) or DPI (Dots Per Inch) which describe an image's sharpness and clarity. When the resolution is the same, the image with a higher pixel density will appear sharper, clearer and more true-to-life.

Scaling Images

It's best to set dimensions and then proceed to a final product because changing an image's size is not an ideal practice. Setting these parameters requires knowing and communicating the image's purpose to your provider, and agreeing on a final size, which best suits your needs and goals.

Why Does This Matter?

A render's pixel density is set before exporting the render. When you make an image smaller by scaling down, it condenses the details so the image appears sharper. However, when you increase the size by scaling up, the expanding image - a render in this case - creates new space between existing pixels. New pixels are then re-added to fill these gaps, but make the final product appear blurry.

The costs of re-rendering

When resolution and pixel density change, the render needs to be "re-rendered" and a second image is designed. Doing so can potentially make the project more expensive and extend the timeline. Renders for a website, brochure, signage, etc. all have varying resolution and pixel density requirements; again, this is why communicating the render's purpose to the agency at the outset of the project is vital.

Maximizing Value

Setting dimensions, deciding colours, shifting camera angles for a better view; an agency can provide or recommend all of these to you. The render's purpose; however, remains with the client. By knowing and communicating the purpose(s) of your products, the agency can produce the desired results. Moreover, having an agency that takes the time to listen, consult, and ensure they've properly captured your vision demonstrates their value in a project's early stages.

Knowing your Options

Communicating the purpose and other details of your rendering project is an effective start. But there's more to a good relationship than effective communication. Everyone has their standard; a "typical" way of working, but you're not necessarily bound by it. Be mindful to ask for options or recommendations that can help further your goals. Expertise designing architectural renderings begets knowledge and experience that exceeds assisting with colour palettes and camera angles. Hire experts for their expertise and let that knowledge guide you.

Renders with higher resolution, or alternative versions, while not "standard," are all possible. Consider asking for them. Be mindful; however, that such requests will incur additional costs. Again, feel free to consult your provider on how your budget may be put to better use. Communication will be the cornerstone of a healthy and productive relationship, so never be afraid to ask. The best providers have well over five years of experience, and should be familiar enough with such projects to give informed advice.

Unexpected costs can be a frustrating experience. We hope that through this article you’ve gained some insight on how resolution and pixel density can affect your render. When your agency understands the purpose of your render they can assist you in bring your vision to life while protecting you from unnecessary costs.