October 12th, 2016

After months of development, we were overjoyed to launched LNG/VR at the Interior Design Show West at the end of September 2016!  

Over the course of the weekend we immersed hundreds of attendees in our VR experience that was designed to showcase the multitude of benefits of virtual reality for architects, designers, interior designers, builders, developers, real estate agents, students and more.

Of the participants we had over 150 provide feedback about the experience of which our approximate demographic breakdown was as follows: 

Interior Designers: 16.9%
Architects: 9.7%
Real Estate Developers: 3.2%
Real Estate Agents: 3.2%
Student: 23.4%
Other: 45.5%

And were participants happy with the experience? Well 97.4% were very satisfied overall with the experience. 83.8% of participants rated the experience a 4/5 or 5/5 in terms of “how realistic the quality of the scenes” were and 74% of participants rated the experience a 4/5 or 5/5 in “how relevant and helpful LNG/VR is for their job.

So what exactly did we show participants? At our booth, attendees were invited to use the HTC Vive to experience four different scenes that showcased different elements that can be integrated into a custom VR experience:

Scene 1: The Kitchen
This first scene introduced users to the virtual world. Within this scene we showed users how to teleport throughout the space as well as interact with indoor and outdoor scenes. Users were amazed by the daylighting, movement of the trees and shadows as well as the fine detail of the finishings within this scene.

Scene 2: The Living Room
The second scene showcased spatial awareness as well as furniture specs. Users were able to walk around the spacious living room and go up and down a stairwell to test the realism of changing heights within the scene. More importantly, however, was the ability to change the furniture and finishes on the spot in real time. In addition, users could view the specs about the furniture (e.g. price, brand, size, colour options etc.) side by side with the furniture piece in the space.

Scene 3: The Panoramic Views
The third scene showcased the main living area of a modern condo interior. Users were able to walk or teleport onto an expansive balcony that overlooked a realistic view of Vancouver’s Yaletown area. As you know, when home buying, the views can be important. However, if you’re looking into purchasing a pre-sale unit, you won’t always know what view you will have — mainly because the building hasn’t been built yet. Using drone aerial photography we are able to take images at the precise floor and location to provide the precise view from any and all units within the building.

Scene 4: The Modular Space
Micro-condos are becoming an increasingly popular (and affordable) purchase for first-time home buyers. In this scene, users were transported into a 450 sq. ft. contemporary modular apartment. By showing users how to make limited space, spacious, it shows the functionality of the space and helps ease hesitations from buyers towards smaller floor plans.

All-in-all we from the feedback we received we found that people were most captivated by Scene 3 (Panoramic Views), followed by a close second and third for Scenes 2 (Living Room) and Scene 4 (Modular Space). 

Participants were captivated by the LNG/VR experience and found that there were many benefits of using it for their businesses. In particular, we found that the benefits can be summarized with the following:

Interior Designers: Can immerse themselves in their design. This includes doing real time changes to furniture and layout options within a space (as seen in Scenes 2 + 4).

Developers: Can use this tool as the sales centre of the future. LNG/VR acts as a virtual sales centre at a fraction of the cost. In addition, it allows overseas buyers to visualize a project from a first person perspective and can also provide data and analytics on user behaviour to your firm.

City Planners: Can use this tool as a unique way to review developments, future neighbourhoods and urban planning. Within a scene you can view corridors, height restrictions, transport, accessibility and infrastructure can all be rendered in real time for urban planning.

Creative Thinkers: Can use this as a way to reproduce real environments in a virtual platform. From distance learning, disabilities, communication and commerce, it gives you the tools to change the way society can interact with real experiences.  

However, don’t take it from us — here are some of the things attendees noted after trying the LNG/VR experience: 

“I could experience the site without being on site!”

“Really interesting experience. It could save a lot of time and create interest for prospective buyers”

“The future is now!”

“Very easy for clientele to visualize the space”

“Way better than 3D renderings”

“This is an amazing way for designers to help clients understand the scale of a potential space rather than a 2D render”

“Easier to show clients key details of a project”

“Getting a realistic feeling of the space, changing textures and colours”

“This could be used as a great design tool during the design process to test and explore ideas”

Below you will find the stats that we retrieved from the Surveys we distributed at IDS West:

Now if you’re interested in experiencing LNG/VR for yourself we would be happy to set-up a Lunch + Learn for your office place or have you drop by out office for a demo. Connect with us today at info@lngstudios.com for more information.