July 13th, 2016
Still Fabulous is an extension of the charitable arms of the BC Children’s Hospital and Auxiliary to the BC Woman’s hospital. Designed to raise funds for patient support services and programs for both hospitals, Still Fabulous is a thrift shop specializing in high quality mens and woman’s clothing.
In 2014 LNG Studios’ undertook an extensive rebranding project in kind for Still Fabulous in support of their ongoing charity work. Over a period of approximately three months LNG Studios provided an extensive design service including branding and logo as well as in-store signage and a 20 foot store front window art installation.
Working closely with Still Fabulous our design team came up with a series of designs and sketches to reflect the ideas associated with the new brand. As the mood and feel of the store has a vintage feel we took careful consideration to ensure brand would be well reflected through this theme.
In addition to providing marketing collateral, sales items and a custom art installation - we also provided physical branding with the new logo and store sign proudly installed late in October 2014.
To formally launch the new revised brand, Still Fabulous hosted an exclusive in-store event which received considerable media and press coverage.